Similar to our earlier posting around using Slideshare, here is a classic Jason Alba blog entry that provides a great idea to share your personal brand / story on LinkedIn:
Create a powerpoint presentation that is focused JUST on YOU. Load that into Slideshare.net (I would create a new, different account, so that when I add it to LnkedIn, it doesn’t pull in all of my presentations, just the ONE that I want to put on my Profile), and then add the slideshare app to my Profile with that new username.
