Some of us are really good at polishing our resume. Many of us are really really good at sending out copies of our resume to prospective employers, responding to postings on Monster etc.
But how many of us are really good at creating the right job strategy and messaging for our job search? how many of us are focused on the right target market?
It is very similar to golf.
Say I have a really good golf swing and I bought the best golf clubs on the market. But would all of that matter if I was not able to aim correctly?
By the same token, having a good swing and a great putt are also important to win. Similar to a job search, where communicating with prospective employers and succeeding at interviews also matters to get that job.
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Many job seekers look for jobs with a view that they and they themselves are responsible for taking the message to prospective employers *all the time*.
