A company’s propensity to hire you greatly depends on relevance.
Unlike the good times, enterprise scale companies as well as medium-small sized businesses are singing a familiar tune – how can they sustain themselves so that they can be around when the market returns back to normalcy.
Sustainance requires a couple of things:
- Defending and increasing their existing revenue
- Drastically reducing costs
Coming back to relevance – can you make yourself relevant to either #1 or #2?
Revenue Relevance
For example, can you help your potential employer to increase revenues by:
- Building better products or services
- Help their sales force or become part of the sales force
- Address a specific market segment that is directly related to your past experience or skills
OR
Cost Relevance
Can you help your potential employer to reduce costs by:
- Implement innovative ways to do more with less within your department or function
- Help with smarter vendor selection
This list will keep growing. But the point is, by making yourself relevant to a potential employer’s revenue or costs you can differentiate yourself during job search as well as during interviews.
Since we have started these two lists (revenue relevance and cost relevance), why don’t we keep adding more to the list? Any additions would be welcome.
